Being a content writer is not merely about writing of any kind of text and then putting it up online. It is just not as straightforward as that anymore.
Coming up with good, optimized written work entails a lot of strategy. You need to know how to make your web content stand out amidst the multitude of content found online.
One of the most basic things to do is to have your researcher hat on all the time. They say that before you even think of yourself as a writer, you should think of yourself first as a researcher. Take the time to research about the piece you want to come up with. Make notes on any promising idea that pops into your head right away. Flesh it out little by little in keywords or phrases.
Search online for possible sources and save links and URLS that will give you leads. This can be an article on similar topics, video content, or even user-generated forums. Put them into whatever note software or app that you use or even simply put it into your phone’s memory.
To be among the best content writers, you must do the virtual legwork. This helps you prepare for what you want to write so that it flows more easily and saves you time and effort. This is one of the best ways to make sure you are creating content that fundamentally has quality and quite simply makes sense.
Contrary to what you might think, it is easier to talk about one specific topic than to try to discuss a whole general idea. With the latter, you inevitably run out of things to say once you have given your main idea. You find yourself just restating things you have already said. Then when you try to insert the subtopics to the general idea, you end up having a piece that runs much too long that it isn’t optimized anymore.
Give yourself a break and take just one particular topic to go into detail about. You will find that there are so many more efficient ways to discuss it. Content writers need to be able to dissect and condense words efficiently to avoid producing just plain fluff.
Know your audience
Writing for the Internet is all about reaching audiences. This is why going “viral” has become such a big goal for anyone who wants to put their content our there. Getting it to viral status means you have successfully latched on to the exact people you want your content to resonate with and that incites a domino effect as they share it to others just like them. But how exactly do you make sure this happens or is, at the very least, poised to happen?
Content writers must write content with the proper audience in mind. Are you talking to millenials? Make sure it is appealing enough. Talk like a peer. Be sensitive to the profile (i.e. sympathize with how millenials bear the brunt of being misunderstood by older generations). Is your topic interesting and relevant to their day to day lives? Put yourself in their shoes.
This is not at all like your English compositions back in school. Being among the many content writers, part of your responsibility is to make it readable for netizens. When your piece is much too long and, for example, requires a click to the next page, you will automatically lose a substantial percentage of your readers.
People who go online do not want to read excessively long narratives. For them, that is reserved for books and newspapers. Online, it is all about the quick scan. Articles should go no longer than 800 words. Write-ups and reviews are best at 100 to 200 words. Blurbs should be just a sentence or two.
It is important to make your content easy to absorb in just a couple of minutes or less.
There certainly are many different aspects to the work that you have to constantly keep in mind to make sure that you are doing it in the most efficient way. As a content writer, staying informed and being on top of all the tricks of the trade that will help you easily bypass the struggles is the best thing you can do.
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